Air Aware Labs cleans up

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June 21, 2024

Welcome to the twelfth edition of our newsletter - as we launch our challenge for Clean Air Day, get shortlisted for a sustainability award and pitch our business extensively.

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Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!

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Media coverage
Louise Thomas
June 29, 2026

CEO Featured in Executives Diary: Louise Thomas knows impact won't get you funded

Louise Thomas knows the word “impact” will clear a room of investors faster than a fire alarm. She also knows that, on its own, moral urgency rarely moves a term sheet from maybe to yes. So when she pitches Air Aware Labs to potential backers, she does not lead with saving the world. She talks about the billions spent annually on health, fitness, chronic disease management, and performance optimization. Then she points to something those massive markets barely measure: the air people actually breathe while they exercise, commute, and live their daily lives.She is building a business on that blind spot. Not the feel-good story about clean air as a human right, but the hard commercial logic hidden inside eight million annual deaths from air pollution. The Blind Spot Worth Billions.

Sport
Dr Will Hicks
June 26, 2026

How air quality could influence the 2026 World Cup

The 2026 FIFA World Cup spans three host nations, 16 cities, and 104 matches. Scouts have analysed every squad. Coaches have dissected every formation. But there is one factor almost nobody is talking about, and it may be the most consequential environmental difference of the tournament. The air.

Newsletters
Louise Thomas
June 19, 2026

Air Aware Labs aims high

Welcome to the sixty-fourth edition of our newsletter, as we get ready to launch our A to B cleaner route planning feature, get selected to pitch in multiple competitions and plan exciting events for Clean Air Day and London Climate Action Week. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Air Aware Labs cleans up

Welcome to the twelfth edition of our newsletter - as we launch our challenge for Clean Air Day, get shortlisted for a sustainability award and pitch our business extensively.

Louise Thomas
June 21, 2024

Welcome to the twelfth edition of our newsletter - as we launch our challenge for Clean Air Day, get shortlisted for a sustainability award and pitch our business extensively. This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

Yesterday marked Clean Air Day in the UK. The focus of the campaign is on encouraging active travel options. The Environmental Research Group at Imperial College London (including acknowledgement of William Hicks' work) have highlighted the significant health risks posed by traffic-related air pollution - both vehicle exhausts and non-exhaust emissions such as tyre and brake wear. Meanwhile the Health Effects Institute has brought out its annual report showing air pollution is now the second leadest cause of death worldwide. Please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

  • as part of our preparation for launch of our premium AirTrack product, we have been undertaking user research based on our prototypes. This has been really insightful and helpful for our product development. On Clean Air Day yesterday, we included a challenge for our users to post their activities on Instagram and X, to be in the running for a month's free AirTrack premium once launched
  • we have been shortlisted in the Climate Action: Sustainable Impact Award category of the BeLambeth Awards 2024! Voting opens on Monday so please look out for further posts and offer your support
  • we've also moved forward with due diligence processes with various investors. Last week we were chosen as finalists in a CVC capital partners - Oxford Seed Fund pitch competition. We were up against much more established companies so didn't win, but were really happy with the feedback! And we met some great investors and fellow founders along the way. Alongside the Alma Summit, it was a great reminder of how valuable in person meeting is!

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Go with us towards clean air

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Meet the team

This week we welcome our second intern, Mary-Julian Brewer joining via AES | Experiential Learning & Living. MJ is joining us as part of her summer study abroad experience.  She is a rising second year student at North Carolina State University majoring in Human Biology.  She is involved in several clubs through her university including ballroom dance, creating jewelry to sell, and the Women in Science and Engineering program. She will start with us next week for six weeks as research intern, working with Fallon who we introduced last time.

MJ says: I aspire to join the medical field, and I enjoy learning about how environmental issues impact human health.  I am looking forward to joining Air Aware Labs so that I can learn more about tracking air pollution and monitoring air quality.  As an asthmatic, I think it is very important to know what you are breathing in that can impact your lungs.  In order to fight against climate change, we need detailed research focusing on issues such as air quality to see what we need to improve.

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message!

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More newsletters

Although the Venture Builder has finished, we will never forget our fellow ZINC teams.  Please read and subscribe to newsletters of others in cohort 7: