Air Aware Labs seeks cleaner routes

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May 9, 2025

Welcome to the thirty-fifth edition of our newsletter, as we test new features including low pollution routes, and get out and about promoting AirTrack! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have over 2000 followers on Linked In!

Stay Connected with Air Aware Labs

Stay connected with Air Aware Labs and follow our journey toward cleaner air. If this article sparked your interest, feel free to reach out!

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The World Economic Forum asked us air quality in business decision-making. Despite its significant health and economic impacts, air quality remains under-addressed in corporate strategy. Leading companies are integrating air quality into their operations, using emission tracking, collaborating on pollution reduction and innovating product lines. Businesses that embed air quality into strategy stand to gain in talent acquisition, investor trust, regulatory preparedness and overall sustainability leadership.

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Welcome to the thirty-ninth edition of our newsletter, as we take stock of our strategy and commercial priorities! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products.

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Air Aware Labs seeks cleaner routes

Welcome to the thirty-fifth edition of our newsletter, as we test new features including low pollution routes, and get out and about promoting AirTrack! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have over 2000 followers on Linked In!

Louise Thomas
May 9, 2025

Welcome to the thirty-fifth edition of our newsletter, as we test new features including low pollution routes, and get out and about promoting AirTrack! This newsletter is aimed at investors, collaborators, future hires and early adopters of our products. And we now have over 2000 followers on Linked In!

As we build new features and product offers, we are reminding ourselves why we are doing this. Not only does air pollution lead to 8 million deaths worldwide, but it also costs the global economy at least $3 trillion. A lot of this is in lost productivity. So we were happy to see the latest study which concluded that improvements in air quality in London have led to an 18% reduction in sick days, as well as annual health savings of £37m. To stay on top of the latest air pollution affecting you, please join us on our mission - Personalising Air Quality, for everyone.

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Hot off the press

  • we've been out talking about AirTrack and our company story to many audiences! A Friends of the Earth event, a central London school and an investor meeting. And coming up next week, a talk at the Mobilityways ZC3 conference. We are loving how engaged everyone is!
  • we've been finalising our work with Sustrans and Brent Council looking at exposure for residents. We're also considering how to take this thinking further, including through our upcoming article for the ICE's flagship journal Civil Engineering
  • our corporate video produced by students at MetFilm London is now live - check it out!

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Go with us towards clean air

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Meet the team

This week we are meeting, Michael Song, our new AI Scientist. Michael says: "with an MSc in Computing from Imperial College London and a strong foundation in AI and data analysis, I’m passionate about using technology to solve real-world challenges. Over the past few years, I’ve integrated machine learning models for mobile and web applications, led technical projects spanning augmented reality and computer vision, and collaborated across disciplines to turn research into impact. I’m incredibly excited to be joining Air Aware Labs as an AI Scientist!

"This role aligns deeply with my values - leveraging AI and data science to improve public health through actionable air quality insights. From building personalised pollution exposure models to quantifying health impacts, I look forward to working with a brilliant, mission-driven team at the intersection of environmental health and innovation. Grateful to Louise Thomas and William Hicks for the opportunity - can’t wait to contribute to meaningful change and help shape a more breathable future!"

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Get in touch

Please follow Air Aware Labs to stay in touch with our progress. If anything in this newsletter has piqued your interest, please send me (Louise Thomas) or William Hicks a message! You can also email us at hello@airawarelabs.com